Media Empires: catch-up the trend and become the real empires

Media Empires: catch-up the trend and become the real empires

“Another common understanding, that globalization means time-space compression,” suggested by Nederveen (2004). The boom in technologies makes people can communicate more easily. Far distances mean nothing to people nowadays. People can simply make a phone call or sent an email to get in touch with counterparts in the other sides of the world. This idea is widely appreciated by people from around the world. Intensive interaction could be experienced in this shrinking world. As mentioned by Powell and Steel (2011), “Mediascapes refer both to the distribution of electronic capabilities to produce and disseminate information (newspapers, magazines, television stations and film production studios) which are now available to a growing number of private and public interests throughout the world, and to the images of the world created by these media” (Appadurai, 1990, p. 330). A wide range of channels are available for distributing the information now. Media empires have to change to catch-up the trend of globalization, in order to be the real sovereigns of the media empires.

Photo sourced: http://socialkloud.com/wp-content/uploads/2013/04/social-media-world.jpg

In the past, we obtained information by reading newspaper and books. The speed of information spreading was relatively slow and inconvenient. Later on, upon the technological development, we have radios, televisions and computers. Even, we can use smart phones and different electronic gadgets to read news via the Internet. The world is changing rapidly. The information flow is much faster than before.

In order to catch-up the trend, the media empires have to change too. A new system of running a media empire has been developed. In the era of information explosion, people now can easily access different kinds of information through the Internet. One of the most important jobs of the media empires is to gain readers’ attention. The newspaper publishers set up their own websites and apps. These can ensure that their latest news can be accessed by the readers. In this fast-moving world, everyone works in a fast pace. Working faster seems to be as important as working better. They are fighting for the wide range of news, as well as the market shares.

Photo sourced: http://www.wpjedi.com/wp-content/uploads/2012/01/12.jpg

Besides, upon the development of social network, social media empires have been developed too. The main newspaper and media corporations would set up their own accounts in the social network, like Facebook, Twitter and Youtube. They disseminate information and attract the readers and audience. As people are the most powerful in this age, in 2006, "You" were chosen in 2006 as Time magazine's Person of the Year, everyone is son influential to the world. The audience is determining who would be the media empires. Thus, they would not only focus on political and serious issues,as in the past, but also entertaining topics. They are developing an image of trendy and ensuring the interactions between the audience and them are intensive enough. They are not corporations but real images to communicate with. Being a media empire in today’s globalized world, accuracy and speed is not the most important thing. Merging into the shrinking world is more important than standing at a high place alone. This is what media empires should do in globalization.

Photo sourced: http://socialmediadecals.com/images/facebook-twitter-youtube-decal.jpg

Photo sourced: http://nextup.files.wordpress.com/2006/12/time-you.jpg

References

Nederveen Pieterse, J 2004, ‘Globalization: consensus and controversies’, Globalization and culture: global mélange, Rowan & Littlefield, Lanham, Md., pp. 7–21.

Powell Jason L, Steel Rebecca, 2011, ‘Revisiting Appadurai: Globalizing Scapes in a Global World – the Pervasiveness of Economic and Cultural Power’, International Journal of Innovative Interdisciplinary Research, 1, 74-80.